10 Social Media Marketing Tips to Grow Your Small Business

 

Want to increase your brand’s presence on social media and grow your reach? Here are 10 super simple yet effective things you can do to fuel your social media marketing strategy.
It might be hard to believe, but almost a quarter of the world’s population uses Facebook. That’s a lot of people. While your small business might not be selling to all of them, you can bet that a majority of the customers in your local market are using channels like Instagram, Facebook, and Twitter on a daily basis.

Facebook continues to be the most widely used platform in America, capturing roughly 79% of internet users, with more than three-quarters of those users accessing it daily. Right behind Facebook is Instagram and Twitter, along with Snapchat. 51% of Instagram users access the platform daily, and Snapchat reaches roughly 53% of users under the age of 34.

So what can you, as a local marketer or small business owner, do to leverage social media marketing and benefit from all that traffic?

Outsource Your Social Media Marketing

You’ve got enough going on your world trying to maintain and grow a small business. It’s difficult for founders to find time for marketing on social media. That’s why so many of them simply don’t, or they do it poorly enough that it’s ineffective.

Give yourself the freedom to focus on your business and outsource your social media marketing. This can be done at any level, such as:

• Hire an agency to manage the account
• Delegate the work to a current employee with social media experience
• Hire a fulltime person dedicated to online social/community management
• Hire a remote/telecommute contract employee or freelancer to handle your social media

Sites like ProBlogger, Upwork, and PeoplePerHour are great resources for finding remote freelancers with experience in social media and content marketing.

Read More: 10 Social Media Marketing Tips to Grow Your Small Business